After a Fashion

Fashion is everywhere and is constantly changing and one of the main problems is you’re either in or you’re out. But how do you become able to fit into the world of fashion? Something that is so rapidly changing that to be in the group you have to be watching everything around you grasping at straws to find the next big thing.

One of the main factors of this lecture was who is entitled to fashion. We were given a reading by John Berger (1980, pp.27-36) that talked about the wearing of suits. This reading brought to light that suits were created for a wealthy man who could afford the luxury of getting something that was fitted especially for them, not only this but it would caress his figure and help display his wealth. However when the suits made their way down to the working class and poor musicians they couldn’t afford the fine fitting, the suit swamped their thin undernourished frames and simply looked wrong on them. This made me realise that fashion is something mainly aimed at the wealthy.

During this lecture a scene from The Devil wears Prada (2006) came to mind where Andrea is being shunned for saying “I’m still learning about all this stuff”. Miranda (the editor of Runway magazine) replies to this with a long speech about where Andrea’s “Lumpy blue sweater” comes from “that sweater is not just blue, it’s not turquoise. It’s not lapis. It’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent… wasn’t it who showed cerulean military jackets?… cerulean quickly showed up in the collections of eight different designers… then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin” proving to Angela that everything stems from fashion however as it cheapens as it progresses. This is much like what Berger commented on, the fact fashion trends are created for the wealthy and look less appealing on the poor.

Berger, J. (1980) ‘Uses of photography: The Suit and the Photograph’ About looking. New York: Pantheon Books pp.27-36

October, D. (2015) After a Fashion: Kays Catalogue, modernism and fashion persuasion [CTS Graphic and Media Design year 1] University of the Arts London: London College of Communication. CTS 1: Catalogue. 26 February

The Devil wears Prada. (2006) Directed by David Frankel [Film]. Los Angeles: 20th Century Fox

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